About

A small studio with one job: give you your time back

Catalyst is founder-led. You work directly with the person building your automations — no account managers, no handoffs, no offshore mystery team.

Who’s behind Catalyst

Leo Velloz

Founder, Catalyst

Leo Velloz, founder of Catalyst

The toolkit

  • n8n & Make
  • Zapier
  • Claude & LLM APIs
  • Model Context Protocol (MCP)
  • Custom scripts & APIs
  • Google Workspace & Microsoft 365
  • Airtable & spreadsheets
  • Webhooks & internal dashboards

Leo’s relationship with systems started early. By 16, he was pulling apart computer hardware, chasing the fix nobody else wanted to bother with — the instinct to find what’s broken and make it work better.

That instinct found an unexpected home in energy work and Feng Shui. Trained under respected teachers including Lillian Too in Malaysia and Peter Leung in Hong Kong, Leo built a practice advising high-net-worth clients across India, Dubai, London, Amsterdam, Singapore, Jakarta, and Hong Kong. Since 2000 — first as Holistic Studio, then as Mind Spa Private Limited from 2010 — he’s read spaces and systems of a different kind, always asking the same underlying question: what’s the architecture here, and how do you fix what isn’t flowing? He continues to actively run this practice today.

In January 2026, a cyberfraud incident hit close to home — a firsthand look at how badly systems fail people in the moments they need protection most. It reignited the tinkerer from years ago. Leo turned that experience into momentum, diving into AI, software, and systems design with the same hands-on curiosity that started it all.

That’s the origin of Catalyst — real-time systems built to actually help people when it matters, not after the fact. Early projects have already found a strong response, and Leo continues to build with the same practical focus that’s defined his work from the start.

Principles

How we work

Work with your tools

We don't sell a platform. We connect the spreadsheets, forms, inboxes and apps you already run on.

No lock-in

Everything is built in your accounts and documented. If we part ways, nothing breaks and nothing is hostage.

Fixed fees

You get a number before we start. No hourly meters, no open-ended invoices.

Humans stay in charge

Automations handle the busywork and hand the judgement calls back to your team, with a clear trail.

Let’s look at one workflow together

Bring the task that annoys your team the most.

Free. 30 minutes. No obligation.

Catalyst

Smart Automation, Built Around Your Business